Uruguay at Expo 2010 0
Uruguay is getting ready for next year’s big event. This country, located between Buenos Aires, Argentina, and the southern tip of Brazil, will have its exhibition inside the Latin American Joint Pavilion. Same as Zaragoza 2008 (below), besides their participation in the shared pavilion, they will also present their own restaurant.

Maybe some might think that if they are getting space for themselves, they should rather use it for a pavilion with contents that reinforce the theme of the Expo. Of course that is a valid argument, but on the other hand, food is going to be among the most attractive things in the Expo, so they lean to a restaurant. It is a more commercial and marketing-oriented approach, but still it provides a pleasant experience; and takes in account how important it is in China the whole issue of eating.





